Lavazza
In 1895, Luigi Lavazza opened a small grocery shop in Turin with a revolutionary vision: why limit yourself to coffee beans from one region when you can combine the best characteristics of different continents? This stroke of genius made Lavazza the pioneer of coffee blending, an art that the brand continues to perfect to this day. What few people know is that Lavazza was the first coffee company in the world to introduce vacuum packaging, which optimally preserves the freshness and aromas of their coffee.
The secret to Lavazza's irresistible flavour lies in their masterful selection process. The company maintains direct relationships with coffee farmers in the best plantations in South America, Africa and Asia, with only the finest Arabica and Robusta beans passing the selection process. In their modern roasting facilities in Italy, each batch is treated with their signature 'slow roast' technique - a slow, controlled roasting method that ensures a deep, full flavour with the characteristic velvety notes that Lavazza is known for.
From the classic Qualità Rossa to the rich Super Crema and the intense Crema e Gusto, every Lavazza product tells the story of four generations of Italian coffee passion. The company combines more than a century of experience with modern sustainability initiatives: their plantations are Fairtrade certified and Lavazza actively invests in environmentally friendly production and social projects in coffee-growing regions. At Coffeerista, you will find the complete Lavazza range, from traditional espressos to innovative capsules, all with that authentic Italian soul that makes every cup a moment of pure pleasure.
